Whatever happened to Lobby Lud?

On holiday, 1950s. Lobby Lud in the trirly hat? From my personal archives.t?

On holiday, 1950s. Lobby Lud in the trilby hat? From my personal archives.

This question arose as husband is currently giving a touch of fresh paint to the area between our kitchen door, which leads to the utility room and also has a door  giving access to the garage. I call it the lobby. He calls it an alcove. Daughter calls it a porch.

Using the word “lobby” had us both remembering a certain character called Lobby Lud, who was around in the late 1950s/early 1960s when we were taken on seaside holidays with our respective parents – me to Clacton-on-Sea, him to Blackpool and Scarborough.

As I remember, Lobby Lud was a mystery man who roamed around the resort, probably wearing a trilby hat and carrying a certain newspaper. People were encouraged to look out for him, and if they recognised him from his picture in the newspaper, to approach him and say “You are Lobby Lud and I claim my £5”.

The whole thing was a ruse to get people on holiday to buy a daily newspaper. As I recall, it was probably either The Daily Mail, or The News Chronicle who ran this event, and it was done to boost newspaper sales. People often didn’t bother to buy a paper whilst on holiday so this was a way to encourage them to do so, with the potential £5 as the prize. £5 was quite a lot of money in the 1950s.

The whole thing had a quaint, slightly quirky ring to it, but I don’t think my dad ever saw Lobby Lud when we were out and about – or if he did, he tried to get me, but an innocent young child at the time, to go and challege Lobby and ask for the £5. I would never have dared to do this, but I was always on the lookout for a man in a trilby hat, carrying a newspaper when we were walking around in the central promenade area near the pier.

Oh, those were days of innocent holiday family fun alright. In Clacton, as well as Lobby Lud, there was a concert party on the pier twice daily and live entertainment and shows to go to. Today’s holiday makers are more likely to go to a multi-screen cinema with a bar, and read the news on their smart phones or tablets. And more often than not it’s only the older generation who have a folded, well-thumbed tabloid tucked under one arm.

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